Samsung Smart Bike

Problem In Italy, bicycles are the most “unsafe“ vehicles, with the highest mortality index. Young people often refuse safety equipment, considering it not fashionable enough or uncomfortable to use. Idea We connected a world-famous bike-frame builder with a bike-enthusiast, creating Samsung Smart Bike, the first safe-bicycle that protects the rider with its built-in smart-components, automatically activated through a Samsung smartphone. Results Our Samsung Smart Bike was presented with great success duri