Dove - Real Virtual Beauty

Let’s make virtual beauty real 🎮 LOLA MullenLowe & Dove introduce “Real Virtual Beauty“, our latest campaign to challenge the representation of women in video games. A study by Dove together with Women In Games shows that 60% of girls and 62% of women are not represented in video games. That’s why, together with Dove, we’ve created a series of avatars inspired by real women who represent real beauty. In addition, the campaign will have the support and partnership of Epic Games and Unreal Engine to expand the representation of beauty. Find out more in the video and let’s change beauty together! #LOLAMullenLowe #CAMSTH 🏴‍☠️