What’s a Fast and Furious movie without some obvious product placement? And in Fast & Furious, the most obvious product placement is Subaru’s WRX STI.
The Subie got its role in F&F when the picture car coordinator went looking for a new, high-performance, rally-type car for FBI agent Brian O’Connor (super-dreamy Paul Walker) to drive near the film’s climax. Basically it was a choice between the Mitsubishi Evo X and the WRX STI, and Subaru was the first one to say it would supply cars. So Subaru it was.
Subaru gave a total of seven brand-new WRX STI models to the production in exchange for prominent placement in the film. But just because they were zero-mile cars doesn’t mean that they were treated with any respect by the picture car department. After all, what matters in movie-making is getting the movie made, not making sure any Subaru survives unscratched.
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