How Jack Antonoff creates songs from small ideas

A sneak peek from Jack Antonoff’s ’Inside The Track’ series where he explains how a small spark inspired the song ’The Greatest’ by Lana Del Rey. Full video available exclusively on We’re very proud to present our first video release with songwriter, musician, and record producer Jack Antonoff! In this series, we learn about how the versatile creator got involved in songwriting, recording, and production, and progressed from his analog roots to current approaches and techniques. Antonoff imparts his opinions and philosophy on such vital matters as vocal style vs. lyrics, writing sessions, capturing emotion and space, analog vs. digital equipment, simultaneously writing and producing, committing to takes and sounds, collaboration, sharing a vision, avoiding vocal booths, mixing your own productions, and more. He dives into the multi-track session of ‘The Greatest’ by Lana Del Rey, taking you through the initial guitar chord progression from which the song was developed, early demo mater