Music Production: The Creative Process with Malay

Grammy®-winning producer Malay (Lorde, Frank Ocean, Sam Smith) reveals his creative music production workflow, start to finish. Watch more artist masterclasses and courses here: Highlights: 00:29 Developing small ideas into powerful themes that help bring the artist’s vision to life 02:12 Discovering, dissecting, and reconstructing melodies and vocal hooks 07:50 The lost artform of the bassline you can sing 09:18 Using drums & percussion for a surprising vibe; Referencing traditional influences in non-traditional ways 14:30 Playing with adlibs to create ear candy “effects”; Using space to create powerful vocals 22:22 Malay’s Lead Vocal Chain for raw, honest vocals that preserve the spirit of the artist’s original vision; Adding emotion-driven automation to effects for a human feel 27:00 Drawing from unexpected inspirations can help you find a new sound that hits in the same way as your inspirations without sounding like everyone else Plugins used in this video: P