Why Rolex brand watches are so expensive?

Why Rolex brand watches are so expensive? Rolex is a name known to almost everyone. Even during the pandemic, when the market was in a steep decline, Rolex was still earning millions from its iconic Submariners and Oysters. Last year, a vintage Rolex Daytona worn by Paul Newman was sold at an auction for $17 million. Let’s fill you in on why Rolex’s are so pricey.