Sky Q Launch DRTV

FCB Inferno has created eight direct response TVCs to support the launch of Sky TV’s brand-new, premium ‘Sky Q’ product. The ads continue to utilise the core brand idea – TV content bursting free from screens, in the form of liquid droplets, following consumers as they switch seamlessly between TVs and tablets – a term Sky have coined Fluid Viewing™. Initially, two 30” ads will air on Sky’s Ad Smart service, with one 40” on Peak airtime. A following five edits planned for phasing throughout 2016.