User Adoption as Proxy for Business Benefit Realization • Troels Fleckenstein • GOTO 2021

This presentation was recorded at GOTO Copenhagen 2021. #GOTOcon #GOTOcph Troels Fleckenstein - Expert in all Things Business, IT Development and Re-engineering ABSTRACT He leads business achievements with IT is the focal point throughout his past 25 years with multinational companies covering Vestas Wind Systems, Arla Foods, Fujitsu and Novo Nordisk [...] TIMECODES 00:00 Intro 02:36 Why companies fail to get value from software 05:04 Less is more: 08:03 Adoption rate 09:27 Learn from 2 great innovations 14:43 Adoption is king 17:33 Adoption monitoring 24:12 Where to go from here? 26:32 Outro Read the full abstract here: RECOMMENDED BOOKS Geoffrey A. Moore • Crossing the Chasm • Geoffrey A. Moore • Zone to Win • Geoffrey A. Moore • The Infinite Staircase • Geoffrey A. Moore • Inside the Tornad