The FAST FASHION trap & how to escape | #whomademyclothes | Justine Leconte

Fast fashion is a quite recent phenomenon and it has completely changed the fashion industry. Here is my view on what fast fashion is, what the business model behind it is & what you and me can do, as individual consumers, to resist its negative effects and make informed decisions for ourselves. I had a lot to say about it so the video turned out quite long… forgive me! Oh, and if you wondered if a kid was screaming in the background, yes, the neighbors’ kids were extremely active during the entire filming