MarkLives #AdoftheWeek: Ford Focus “A new kind of scary“ — JWT Jhb & Spitfire Films

by Oresti Patricios. Cars may represent freedom, especially for younger people who have had to rely, for most of their lives, upon parents or public transport to get around. Ford South Africa takes a tongue-in-cheek poke at this idea with its latest campaign, “Adult Well“, from J Walter Thompson Johannesburg and director Peter Heaney of Spitfire Films. For more, go to Ad of the Week, every Wednesday on MarkL