Max Mara: 10th Anniversary of Iconic Teddy Bear Coat | FashionTV | FTV

Welcome to the Fluffy Residence to celebrate the decade of the timeless coat created by Max Mara! This iconic outerwear piece won the hearts of well-dressed women everywhere. The unsurpassed must-have, the Teddy Bear Coat, designed in 2013, was inspired by a Max Mara archival garment from the 80s. Its abundant volume is a tribute to the extravagance that made it an instant hit, worn and sought after by stars and celebrities. Enjoy the exclusive talk with Ian Griffiths, Maria Giulia Prezioso Maramotti, Malika Ayane, and more.