Design for adidas eyewear

adidas eyewear are inviting artists, designers and creators around the world to customise a pair of ’original’s’ sunglasses using the provided template(s). Three winning iconic designs, as judged by the adidas original’s design team, will be considered for global production in 2013. The eyewear model in this creative challenge already exists in the collection and is called the Santiago. The current Santiago range uses simple eye-catching prints to give the sunglasses a 70’s look and feel. The distinctive keyhole nose bridge can either create a more heritage look but can also be highlighted in a different way to make the frame look more contemporary. The Santiago continues to attract attention from artists all around the world as it possesses a unique shape and design exemplifying its subtle difference.