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Tvc/cinema/web :60
Agency: H
Director: J-A-C-K
Production: WANDA
Animation/VFX: JEANNE NÈGRE ONE MORE PROD
J-A-C-K, director, Paris: “Darty is a very well-known and traditional brand in France (selling electronic goods); they wanted to refresh their image and surprise their consumers.
“The brief was very open, the only demand was to use split-screens all film long. The agency bought the rights to the song ’15 to 20’ from the Phenomenal Handclap Band and they asked us to build the TVC as if it were a music video.
“Split-screen has been used a hell of a lot for all kinds of purposes. The challenge was to produce something fresh using this very common technique.
“The challenges were to keep the rhythm without loosing the viewer, get from 1 to 36000 with logic and fluidity and to mix all media cleverly and make it look like one whole strong visual piece.“
Schedule: “Three days shooting, a month and a half post-production.“
For H CD: Gilbert Scher Copy: Lillian Moine Producer: Ingrid Vasseur
For Wanda EP: Claude Fayolle Music: The Phenomenal Handclap Band
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