Gone in 60 Frames - Condensed Storytelling using the power of Houdini | The Marmalade | FMX HIVE...

Brands have to communicate to their consumer’s increasingly short attention spans. With commercials getting less and less air time, The Demo Part has become more important. In turn, condensed storytelling and brand communication has become an art form. Manu - Creative Director & Head of CGI - and Michael - Technical Director & Lead Animation Artist - will guide through our unique pipeline with Houdini at its core. By using a combination of Motion Control Robotics, Live Action SFX, photogrammetry, CGI and our Procedural Animation driven workflow, we make it possible to fit a whole universe into a 60 frame range through a bunch of nodes. Michael Gottschalk is a Hamburg, Germany based 3D Artist working mostly in Advertising since 2006. He joined The Marmalade in 2020 as Lead Animation Artist and Technical Director. His specialty is to build procedural systems in Houdini that provide maximum flexibility and fast turnarounds in a world where efficiency is key to client, consumers and production alike. Manuel Bamberger leads the CGI team at The M and has left his mark on what is known as The Marmalade’s quality. Thanks to his result driven work ethic, combined with over 15 years experience, he ensures seamless workflows and a clear visual translation of his client’s needs. As a creative director Manuel works at the intersection of live-action and digital filmmaking. In his work, he effortlessly connects the best out of both worlds to craft visually rich films that always get the point across.