White Horse | Man’s Nature

Neogama/BBH developed a new TV spot for Diageo’s White Horse whisky, which uses the brand icon - the white horse - to show how friendship is a natural instinct. This approach is enhanced with the launch of a new signature for the brand: “To the good ones.“ The TV spot shows white horses that are encouraged to break free and join their friends. The gorgeous scenes and the epic production endorse the new brand signature, positioning White Horse as a drink for those special moments when true friends meet.