IPL 2013: Kolkata Knight Riders launch ’One Team One Pledge Campaign’

Defending Indian Premier League champions Kolkata Knight Riders have launched a new slogan - ’One Team. One Pledge’. This was part of their brand campaign ahead of the sixth edition of the mega-tournament. The slogan will now feature alongside the signature KKR anthem of ’Korbo Lorbo Jeetbo’. KKR CEO and MD Venky Mysore said in a release, “We are excited about the upcoming season and I believe that one of the most important reasons for the success of KKR is that everyone believes in the ’Team KKR’ c