This ad is a brilliant piece of editing, of sewing together a split screen of various sport footage. It is a display of diversity.
It won the Emmy for Outstanding Commercial - 2021.
“We’re never alone, and that is our strength,“ says a narrator. “Because when we’re doubted, we’ll play as one. When we’re held back, we’ll go farther, and harder. If we’re not taken seriously, we’ll prove that wrong. And if we don’t fit the sport, we’ll change the sport.“ Then a man is seen on a skateboard carrying a torch burning rainbow colored smoke.
Read my article about Nike’s Marketing the Rainbow: studies/fashion/Nike
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