In this video, we’ll explore 12 of the most common motivation theories.
We’ll start by explaining why different motivation theories exist. We’ll provide the basic idea behind them as well as look at how they can be broadly categorized into two groups: content theories and process theories.
Once we’ve done that, we’ll review the key concepts behind each of these motivation theories (note that each of the links takes you to more information about that particular theory):
- Maslow’s Hierarchy of Needs ()
- Herzberg’s Two Factor Theory ()
- McClelland’s Three Needs Theory ()
- McGregor’s Theory X and Theory Y ()
- Alderfer’s ERG Theory ()
- Mayo’s Motivation Theory ()
- Adam’s Equity Theory ()
- Vroom’s Expectancy Theory (