Find out about the marketing tactics that will have you buying all sorts of things you never intended. Don’t fall victim to supermarket tricks!
0:00 Introduction: How supermarkets trick you
0:53 Grocery store real estate
1:46 Supermarket tricks
2:41 Color marketing tactics in grocery stores
5:11 The checkout line
6:19 Price and sales tricks
7:14 Label tricks
10:03 How to combat grocery store tricks
Today, I’m going to tell you how supermarkets get you to spend more money and control your food shopping experience. The majority of grocery store profits are not from markups on products! Around 50% to 75% of grocery store profit is from real estate, known as slotting fees. Food companies or brands spend money to have their products placed in prime locations in the grocery store.
Companies want their products in “the golden zone,” right at your eye level. This can lead to 8 times more product sales! Grocery stores use numerous marketing tactics to control yo
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