Zero Gravity

Zero Gravity is a collaborative experiment by Sila Sveta and Louder Agency in finding a new approach to car presentation. Two industrial robotic arms hold and rotate a full-scale car model, while their movements are synchronised with and complemented by projection mapping on the car as well as the video on the background wall, all in one multi-technological performance. Producers: Alexander Us, Alexey Rozov Creative Director: Alexander Us Art Director: Ilya Balakin Project Manager: Ekaterina Rezvova Concep