SETTING CORRECT EXPOSURE USING A GRAY BALANCE TARGET! ()

By using a gray balance target or 18 percent / middle gray card you can easily set exposure correctly for any camera system so you can capture the most dynamic range. I personally use the Calibrite Gray Balance Target and have been using their solutions for a long, long time. Previously the targets were branded as X-Rite. Now those targets are under the Calibrite brand but are still “powered” by X-Rite to exact specifications. Products shown, mentioned and/or used in this episode... 25% Off Sale on Calibrite ColorChecker Video Targets (May & June, 2024) B&H: CALIBRITE: Calibrite ColorChecker Gray Balance Target B&H: Calibrite ColorChecker Video B&H: Calibrite ColorChecker Folio Case B&H: Calibrite Web Site More on the Calibrite/X-Rite Partnership: -- If you just want to make general equipment purchases (browse & buy), but don’t want to use the product specific links above, please use these generic affiliate links as they don’t cost you extra and help the channel... B&H PHOTO VIDEO AMAZON FJ WESTCOTT TIFFEN 3D #v2=6528884866d9b Use code “thec47“ to save 20% off of your cart price. — Subscribe to theC47’s YouTube Channel... Visit theC47’s web site for more information about the company... Interested in theC47 producing your next project or in online or onsite training or consulting?... Additional Equipment & Gear Recommendations... — Also check out theC47’s Amazon Influencer Page for some of our favorite stuff for video production, filmmaking and photography… Thanks for your support! — DISCLAIMERS Content on theC47’s YouTube Channel is not aggregated content. It is created by Jem Schofield and theC47. Any playlists included on this channel to external content on YouTube is included because they contain works that were produced, directed and/or dp’d by Jem Schofield and theC47. The Daily Drop, GearBox, other recorded and uploaxded content and any live streams on theC47’s YouTube channel are rarely sponsored (and will state if they are). Episodes may include equipment owned by Jem Schofield & theC47 and/or provided to theC47 by outside companies & manufacturers. The content and any views expressed on this channel are solely those of Jem Schofield, theC47 and any guests. No content created specifically for the channel contains anything but personal views and is not content dictated by outside companies or manufacturers (even if it’s sponsered content). Many external links to products on this YouTube channel are to affiliates of theC47. Links were current at time of posting. There is no additional cost to buyers if they purchase products using these links and purchases help theC47 continue to create free content on this channel! Notes: 1) As with any Amazon purchase you make, please do your research when choosing a reseller for the product/s you are purchasing. Check ratings and read reviews. 2) If you find a link is not working please let us know by visiting To read theC47’s full copyright, terms & disclosures you can visit #ep196