Big Drops and Big Pop - Olmeca Tequila & THUMP present Switched ON

Click here now to subscribe to THUMP: What was once a heavily criticized string of underground parties has now become mainstream pop culture. Since 2012, electronic dance music has been the only growing genre in track sales, and its popularity is only expanding. Thousands of dance music festivals like Coachella, Tomorrowland, Ultra, and Electric Forest are held each year, and millions of people buy tickets for them. EDM is now a staple in the music world, and DJs everywhere plan to keep the party going. Discover more on & Watch More: Ep 1: 1967-1980 (Switched On) - Ep 2: 1980-1990 (Back to the Underground) - Ep 3: 1990-2000 (Rave Generation) - Ep 4: 2000-2010 (The Build Up) - Ep 5: 2010-Present (Big Drops and Big Pop) - ___ THUMP is the world’s newe