The Build Up - Olmeca Tequila & THUMP present Switched ON

Click here now to subscribe to THUMP: The movement from rock music toward electronic dance music arguably would not have been possible without the speed of the Internet. DJs and promoters now had a way to share music and spread information instantaneously, and they took full advantage. The emergence of DFA Records, which was founded in 2001 by James Murphy, along with Daft Punk’s 2008 performance at Coachella, also proved to be largely responsible for the growth of EDM’s popularity. The Grammy Awards created a category for the genre in the mid 2000s, and DJs started to become celebrities. Discover more on & Watch More: Ep 1: 1967-1980 (Switched On) - Ep 2: 1980-1990 (Back to the Underground) - Ep 3: 1990-2000 (Rave Generation) - Ep 4: 2000-2010 (The Build Up) - Ep 5: 2010-Present (Big Drops