Financial Security of family emerged as the top Life Goal with74%ofthe respondents from the southern

Financial Security of family emerged as the top Life Goal with 74% of the respondents from the southern parts of the country prioritizing it over other goals. In fact, Chennai saw about 76% of the respondents choosing financial security of family as their top Life Goal. Leading a healthy and fit lifestyle, contributing towards community and society through charity and retirement planning continue to feature among the top Life Goals as per the survey. Interestingly, Bajaj Allianz Life India’s Life Goals Preparedness Survey 2023 also finds that there is over 2X increase in number of Life Goals for Indians. Life Goals of Indians has increased from 5 in 2019 to 11 in 2023. SOUTH INDIA’S TOP LIFE GOALS ACROSS CATEGORIES • 74% of the respondents have financial security for their family as the most important Life Goal • About 30% Indians in South want to “Retire Rich by growing wealth”. For Chennai, this number goes up to 43% • Health and Fitness Goals have increased by 73% in South o 1 in 2 So