What is Meta Description | What is Optimal length of Meta Description | Is it affect Search Ranking?
An HTML element that provides a brief overview of a web page is known as a meta description. The meta description tag of a page is displayed as part of the search snippet on a search engine results page (SERP) and is intended to provide the user with a sense of the material on the page and how it relates to their search query.
Although meta descriptions can be any length, Google normally limits them to 155-160 characters. Meta descriptions should be kept short enough to be descriptive, thus we recommend keeping them between 50 and 160 characters. Remember that the “optimal“ duration will depend on the situation, and your primary goal should be to provide content and drive clicks.
Google revealed in September 2009 that neither meta descriptions nor meta keywords factor into Google’s online search ranking algorithms.
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