Lenovo’s New Campaign: What’s Your Idea Of Fun?

A creative product of Hungry & Foolish Intellectual Properties and Lenovo. For more on the campaign, visit For more on Hungry & Foolish, visit THE BACKGROUND To sell Lenovo PCs to arguably the youngest country in the world - India, where more than 50% of the population is under the age of 25. Lenovo’s TG: 15 to 22 year old males. THE INSIGHT - The buck stops at pop The youth in this age group are dependent on their dad’s wallet for big tic