Crossing the Cultural Uncanny Valley - How to sell other people’s own culture back to them
Avatar the Last Airbender is a lot less popular in China & Japan compared to other western produced media such as Kung Fu Panda and Ghost of Tsushima. Why is that so? In this episode, I explain what’s cultural uncanny valley and how to overcome it.
🕒[TIMESTAMP]🕒
0:00 Introduction
0:37 What is Cultural Uncanny Valley
3:38 Why Kingdom is not popular in China
5:58 Why Onmyoji is not popular in Japan
7:30 Cultural difference in the diaspora
10:07 Native Asians don’t understand the diaspora
11:30 Who needs representation
13:00 Why Kung Fu Panda succeed
16:22 Why Ghost of Tsushima succeed
17:36 Selling other people’s cultures back to them
🎶MUSIC by Epidemic Sound:
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