It is difficult to imagine French intellectuals having a passionate conversation about a Monoprix ad, and even the angriest American commentators don’t seem to care much about Walmart’s on-brand festive messaging. In Britain, however, we debate the highly-anticipated John Lewis Christmas ad as a vital sign of the health of the nation.
It’s an odd quirk of this country - but at least this year we can analyse a genuinely good advert. After years of saccharine storylines and far too much CGI snow, John Lewis has released a moving campaign that takes the novel approach of highlighting the importance of investment in the care system (rather than simply getting us to buy more stuff).
After all, this Christmas, an estimated 100,000 young people and children in the UK will spend the day in care or in other temporary accommodation. One advert isn’t going to materially change their lives, but at least it is kick-starting an overdue conversation.
Read the full article here:
Subscribe to The Telegraph with our special offer: just £1 for 3 months. Start your free trial now:
Get the latest headlines:
and are websites of The Telegraph, the UK’s best-selling quality daily newspaper providing news and analysis on UK and world events, business, sport, lifestyle and culture.
1 view
463
142
5 months ago 00:04:06 1
NOW That’s What I Call Polka!
5 months ago 00:02:07 1
Rich Amiri - MADONNA & RIHANNA (Official Music Video)
5 months ago 03:39:28 1
50 All Time Jazz Greats [Jazz, Smooth Jazz]
5 months ago 00:12:10 1
Witcher 3: Silver & Steel Swords - MAN AT ARMS: REFORGED
5 months ago 00:06:01 1
Kirin J Callinan - Big Enough (Official Video) ft. Alex Cameron, Molly Lewis, Jimmy Barnes
5 months ago 00:02:10 1
BRIGITTE BARDOT & ROBERT HOSSEIN
5 months ago 00:14:24 1
FAST 5K Road Race with Garmin data
5 months ago 00:11:10 1
Stylized Mossy Tile - Substance 3D Designer
5 months ago 00:10:38 1
Stylized Metal Grate - Substance 3D Designer
5 months ago 00:11:48 1
Stylized Old Tile with Foliage - Substance 3D Designer
5 months ago 00:12:32 1
Stylized Sci-Fi Surface - Substance 3D Designer
5 months ago 00:11:18 1
Stylized Sci-Fi Pipes - Substance 3D Designer
5 months ago 00:10:45 1
Stylized Fantasy Material - Substance 3D Designer
5 months ago 00:01:19 1
“Do nothing? Offer him up as bait?“ | Harry Potter and the Goblet of Fire
5 months ago 00:14:59 1
SPRING LOOKBOOK 2024 | 21 CLASSIC & CHIC SPRING OUTFIT IDEAS
5 months ago 00:03:09 1
Dua Lipa - Houdini (Official Music Video)
5 months ago 00:01:20 1
Brotherhood
5 months ago 00:04:11 2
Turtles United
5 months ago 00:01:58 1
Project Renaissance
5 months ago 01:12:35 1
Ten Fingerz - Jackies Music House Session Podcast #182
5 months ago 00:04:01 1
Ozzy Osbourne sings John Lennon’s “How?“
5 months ago 00:04:15 1
Employed To Serve - Exist
5 months ago 00:17:25 1
МБ 43: ЦЕПЬ СЛЕТЕЛА НА ХОДУ 😳
5 months ago 00:02:52 1
Dean Martin - That’s Amore - Roman Holiday - Audrey Hepburn & Gregory Peck