Euroleague 2016/17 - Welcome To A New Era!

The 2016-17 season will mark the start of a new era in European basketball, powered by a Joint Venture agreement between EB and IMG, with both EuroLeague and EuroCup revamping their competition formats The new identity reflects the evolution of the premier international club competitions integrating them within one single brand universe The announcement celebrates as well the addition of brand 7DAYS as new naming sponsor of the EuroCup.