Levi’s® presents The 501® Jean: Stories of an Original | Trailer

Levi’s® presents The 501® Jean: Stories of an Original, a three-part documentary that celebrates the 501® Jean’s influence on popular culture. EPISODE 1: THE 501® GOES TO WORK We trace the 501® Jean’s roots as a utilitarian garment for coal miners, cowboys, industrial workers, all the way to the creative workers who continue to wear it today. EPISODE 2: STYLE For the first time Levi’s® are worn for their look, rather than function. Hollywood stars adopt it for decades and the 501® Jean becomes a style icon: continuing to inspire contemporary designers and style EPISODE 3: REBELLION The 501® Jean is a symbol for countercultures as broad as biker clubs, punk, rap, skateboarding, and art movements. It can be seen on crowds through decades of activism: from beats to hippies, LGBTQ rights protests, to the fall of the Berlin Wall.