Balenciaga launches a multi-pronged collaboration with the racing video game Need for Speed Mobile, featuring in-game content and limited-edition interactive merchandise.
Debuted in 1994, the Need for Speed Mobile franchise has revolutionized the street racing genre ever since. The collaboration includes in-game custom-designed car liveries and character looks selected by Demna, as well as decals and locations to be discovered within the Need for Speed Mobile world.
The merchandise, composed of jersey and caps, is available on WeChat, in select Balenciaga stores and on Merchandise is available exclusively in China. Get notified for future releases through our website.
#Balenciaga #BalenciagaNeedForSpeedMobile #BalenciagaxNFSM
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