Last April, Volkswagen Netherlands and its agency Achtung launched a brand campaign, “You expect more when you drive a Volkswagen,“ in which parents expected all their household products to have similar features to their VW vehicles. One mother, for example, wondered why strollers don’t have auto-braking like the cars.
Agency: Achtung!
Client: Volkswagen
Creative Director: Mervyn ten Dam
Creative Team: Bert Marissen
Creative Team: Alexis Jabbour
Account Manager: Emily Kroes
Account Manager: Elke ter Bogt
Pr
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