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In the 1950s, the US automobile industry was lobbying hard to get more funding for roads and highways. Part of this effort included propaganda targeted to the general public.
In this video, I look back at one of these automobile industry propaganda videos, “Give Yourself the Green Light“ by General Motors, and show what was promised versus what the reality is today for American cities. The automobile industry got everything they wanted, but the problems they were trying to solve only got worse.
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References & Further Reading
If you’d like to watch the whole film, you can watch my cleaned-up/upscaled version here:
Or watch the original on :
Give Yourself the Green Light
General Motors Corporation, Department of Public Relations
To learn more about Strong Towns, visit or watch my Strong Towns series of videos here:
Segregation by Design:
State Motor Vehicle Registrations, by years, 1900
The gas tax chart was sourced from this classic article by Strong Towns:
Some Perspective on the Gas Tax
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