IKEA – Proudly Second Best

IKEA announced, for the first time, that they are the second-best option. Actually, “Proudly the Second Best”. Celebrating the unique bond between parents and their kids and highlighting its wide children’s collection. Featuring top selling products: the ANTILOP Highchair, BOLMEN Step Stool and the SMÅGÖRA cot, left aside by kids in favour of their parents.