VIP Bags - When you are very important (45 sec) 2016

No matter what your pursuit in life, no matter what path you are on, you and your every journey are important in the eyes of VIP. Hence you need a bag that can partner you on your important journey. The campaign baseline, ‘When you are very important’, was born out of this core thought and also ingeniously incorporates the full form of VIP (Very Important Person) in its expression.