Elsa Hosk for the rag & bone . Project

The DIY Project, originally created in Spring 2011 and now reintroduced for Spring 2018, flips the traditional photo shoot on its head. An ongoing creative initiative, for which each subject is given a camera, a bag of clothes – all with the same remit – to interpret rag & bone in their own way. “The DIY Project was designed to focus on individuality and authenticity, two elements that have always been at the core of rag & bone. It’s awesome to see such a fascinating group of people translate personal style in their own way,” ELSA HOSK Stockholm native Elsa Hosk began modeling in her teens, but didn’t catch her big break until the age of 20, when she moved to New York City and caught the attention of Victoria’s Secret. Since then, the former pro basketball player has walked the lingerie behemoth’s annual fashion show, appeared in several of its print and TV campaigns, and served as a brand ambassador for Victoria’s Secret youth line, Pink. On the editorial front, Elsa has appeared in countless magazines—