This film is about the mechanism of troll farms that create distorted realities for the Ukrainian voter, the scale of the gray market, and the cost of online troll services. To understand how these powerful mechanisms function, sent a journalist undercover to work at a Ukrainian troll farm in advance of this summer’s parliamentary elections.
During a month and a half on the job, the reporter discovered that these social media techniques were used even on behalf of progressive politicians who publicly spoke out against such tactics. For example, the troll farm supported Sviatoslav Vakarchuk, a popular musician turned politician from Holos party, who holds 20 seats in the Ukrainian parliament now.
Just days before the publication of this story, Facebook announced the closure of dozens of Ukrainian accounts, pages, and groups for “inauthentic behavior.” The activity, it said, was linked to PRagmatico, which it described as a “PR firm”, where Vasyl worked.
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