Grand Tour of Italy | Piazze d’Italia

When the Italian State Tourist Board commissioned our tiny unconventional travel marketing company to make a new ad for Italy, we decided to turn the challenge over to a group of creative video makers and together create ’Piazze d’Italia’ - the first collective video project to promote Italy.  We commissioned a team of ten professional and amateur video makers and asked them to record the action going on in different squares around Italy - forty five in all.  They spend six weeks in the summer of 2013