1948 JAM HANDY SALESMAN TRAINING FILM FOR CHEVROLET “THE THINGS PEOPLE WANT“ XD14154
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One of many films made by Jam Handy for Chevrolet, this black & white salesman training film “The Things People Want“ explains the role of the salesmen and demonstrates how a salesman can sell a product to a customer. (The content is fairly universal, and not limited to car sales. As such, the film may have also been used in other industries with Chevrolet receiving some clever product placement as a result.) This film dates to 1948 and stars a young actor named John Forsythe as Don Evans. Opening titles: “The Things People Want“ (:06-:14). Women walk in the city. Customers and salesman. A man goes to a person’s door to sell. A man, Don Evans, sits at his desk. Jim, the boss, speaks to Don in his office about selling and how to sell (:15-2:47). Don speaks to a salesman about an electric shaver, the salesman doesn’t really know the product so Don doesn’t buy. Don a
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