So what is ’Integrated Advertising’?

Trying to make sense of that ambiguous term called -Integrated Advertising. Shaked & Baked by: Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, Tel-Aviv. Concept & Direction: Shushu E. Spanier Art : Studio Darom (Jantien Roozenburg & Li Levi) Writers: Yossi Lubaton, Dorit Gvili, Nadav Pressman, Maayan Tirangel, Gili Sasson & Shushu E. Spanier Agency CEO: Yossi Lubaton Executive Creative Director and Deputy CEO: Yoram Levi Chief Creative Officer: Nadav Pressman VP Production & Content: Dorit Gvili Produ