Thesis Project - Master in Fashion Marketing I IED Milano

Fashion Marketing Master Course Thesis Project focus on INNOVATION. The students analyze the concept of innovation and develop a personal creative approach to it, applying it to the field of fashion marketing. Whichever form of innovation they develop, they show its application to a case/brand demonstrating how it would benefit from their new concept. Students identify a real problem and create an innovative and concrete solution to be able to solve it, thinking about the future of society. -------------------- Il progetto di tesi del Master in Fashion Marketing si concentra sul mondo dell’innovazione. Gli studenti analizzano il concetto di innovazione e sviluppano un approccio creativo e personale, applicandolo al campo del fashion marketing. Qualunque sia la forma di cambiamento che sviluppano, la applicano a un caso specifico o a un brand, dimostrando tutti i plus. Gli studenti identificano quindi un problema reale e creano una soluzione innovativa e concreta per poterlo risolvere, pensando al futuro della