[Inside China Business] China’s companies dominate in fast-growth economies across Global South and BRICS; US firms absent
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By 2030, more than 1.2 billion people will join the consumer class. Over 95% of that growth will come in countries outside North America and Europe.
The growth in the emerging economies across the “Global South“, and in the BRICS group of nations, is shocking in comparison to dormant European countries. India, for example, will add over 400 million consumers by 2030, the equivalent to FIVE Germany’s.
Chinese companies are already enjoying outsized gains, and see success immediately upon entering new markets. BYD, a Chinese automaker, is seeing even TRIPLE-digit sales growth in some key markets. In 2024, BYD has sold nearly 10 times as many cars in Thailand, and 30 times as many vehicles in Brazil, compared to Germany.
Some of that difference can be explained by high tariffs and shipping costs to Europe. But far more important have been the diplomatic, educational, and cultural partnerships across the over one hundred countries that comprise the Global South, and the commitment of Chinese companies to develop strong commercial ties there.
To reach the 2 billion new consumers who will be created in the next ten years, American and European brands will need to reinvent themselves, and invest heavily in these markets where China has deep advantages.
Resources and links:
Brookings, Which will be the top 30 consumer markets of this decade? 5 Asian markets below the radar
Statista, Growth of the Consumer Class Focused on Asia
Visual Capitalist, The World’s Largest Consumer Markets in 2030
Nikkei, Tesla rival BYD doubles overseas sales, led by Brazil surge
Bloomberg, China Beats US in Global Car Sales in Industry First
Jato Automotive Insight and Analysis, company page
Corporate stock buybacks on track for a fresh record in 2024
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