Evidence Facebook’s revenue is based on fake likes.
My first vid on the problem with Facebook:
I know first-hand that Facebook’s advertising model is deeply flawed. When I paid to promote my page I gained 80,000 followers in developing countries who didn’t care about Veritasium (but I wasn’t aware of this at the time). They drove my reach and engagement numbers down, basically rendering the page useless. I am not the only one who has experienced this. Rory Cellan-Jones had the same luck with Virtual Bagel:
The US Department of State spent $630,000 to acquire 2 million page likes and then realized only 2% were engaged.
I thought I would demonstrate that the same thing is still happening now by creating Virtual Cat (). I was surprised to discover something worse - false likes are coming from everywhere, including Canada, the US, the UK, and Australia. So even those carefully targeting
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