IKEA - Lamp (2002, USA)

The heartbreaking, award-winning tale of a lamp abandoned by its owner. Some of the criticism included similarities to ads by The Carphone Warehouse, and its win of the Cannes Lions Grand Prix over Honda’s ’Cog’, but above all that was critical praise and a place as the 8th most awarded commercial of 2003. Directed by Spike Jonze at Morton/Jankel/Zander. (advertisement)