How 88rising Pushed Rich Brian From Meme To “Yellow“ | Genius News

Over the past few years, Chinese-Indonesian rapper Rich Brian has become an international star thanks to 88rising, home to singer NIKI, Chinese rap group Higher Brothers, and internet comedian-turned-R&B star Joji. 88Rising was originally founded by Sean Miyashiro and Jaeson Ma as CXSHXNLY, a music collective and management company that counted rapper Okasian, electronic artist ​josh pan, battle rap veteran Dumbfoundead, and Brian Puspos as its first artists. Read more on Genius: