Be a Human We Say | MÁDARA Responds to ’Be a Lady They Said’

Tired of labels? Us, too. Now is the time to put resentment aside to focus on the key role in our lives — on being human. Intended as our response to the ‘Be a Lady They Said’, featuring Cynthia Nixon, this short video (quite unexpectedly) gains a new meaning in recent days. Question labels. Question generalizations. Question the idea of enemy. Make decisions. Take responsibility. Be a human. Just be. Director: Una Rozenbauma DOP: Rolands Briedis Words: Lotte Tisenkopfa-Iltnere, Elina Brukle Narrator: Lotte, MÁDARA founder #BeAHuman