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Experiencing many times of changing names and magnificent innovation, Mark Constantine, Elizabeth Weir and their partnerships launched a label with the name “Lush” which means fresh, green, and verdant. A special thing that Lush says “No” with animal testing. They have opened campaigns to fight against animal testing for years. “What is the best hair color brand?” Indeed, you can say “Lush”. Representative product: Lush Henna Hair Dye (Price: $) - Pros: Lush Henna Hair Dye is considered as one of the most popular hair color brands nowadays. With very natural and simple ingredients such as henna, cocoa butter and essential oils, Lush Henna Hair Dye can be used to color your hair at home easily. The result is that your hair will healthily shine and look so fabulously. That may be the reason why it is so trendy. - Cons: Lush Henna Hair Dye is regarded as an alternative to chemical goodies, and it is a handmade product so that the price is really high.