Dumb Ways to Die - HD

John Mescall from McCann Worldgroup Melbourne, has created a great viral campaign for the Metro trains in Melbourne. A public information film that’s more carrot than stick. Nice work, illustrated by Julian Frost. A game, app and book are also in the offing around christmas. Music by Tangerine Kitty Легендарная работа для австралияской компании Metro Trains “dumb ways to die“ от агентства McCann, Melbourne в 2013 году получила Гран-при Cannes Lions