A vehicle built in Africa, for Africa | Joel Jackson

Joel Jackson wants to reimagine transportation around the needs of the African consumer. He’s designed an SUV that’s rugged enough for long stretches of uneven terrain and affordable enough to be within reach of those who need it most. Learn more about the challenges of mobility and manufacturing in Africa — and what a localized motor industry could mean for the future of the continent. Check out more TED Talks: The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Follow TED on Twitter: Like TED on Facebook: Subscribe to our channel: