Why Hip Hop is World Culture | Ian Lawrence | TEDxMauerPark

Not many artists can go from gracing the stage at New York’s legendary Blue Note with a full jazz band​ to recording dance records with the likes ofNicodemus​s, No Regular Play as well as performing in front of thousands at Vienna’s Donauinselfest. STIMULUS does it effortlessly. The Brooklyn born MC and DJ was discovered by Mark Ronson, who recorded and produced his first demo. Stimulus went on to release his debut solo MC project on Universal. Versatility describes his talents best. From Vogue’s designer of the year dinner to Le Bain to Nike’s open-air celebration of the World Basketball Championship’s in Turkey, Stimulus is always on point as a DJ. Prior to his career in music, Stimulus, then referred to by his government name Ian Lawrence, worked in retail as an account executive for Puma. Not many artists can go from gracing the stage at New York’s legendary Blue Note with a full jazz band, to recording dance records with the likes of Nickodemus, No Regular Play as well as performing in front of thousands at Vienna’s Donauinselfest. STIMULUS does it effortlessly. The Brooklyn born MC and DJ was discovered by Mark Ronson, who recorded and produced his first demo. Stimulus went on to release his debut solo MC project on Universal. Versatility describes his talents best. From Vogue’s designer of the year dinner to Le Bain to Nike’s open-air celebration of the World Basketball Championship’s in Turkey, Stimulus is always on point as a DJ. Prior to his career in music, Stimulus, then referred to by his government name Ian Lawrence, worked in retail as an account executive for Puma. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at